This cohort is designed for people who:

• Feel scattered or unsure where to focus in their business

• Want to clarify their positioning before growing or marketing

• Are building something meaningful — but need structure

• Prefer thoughtful strategy over fast tactics

You don’t need everything figured out. You just need a willingness to slow down and build well.

Over 12 weeks, we focus on the foundations that make everything else easier:

• Brand clarity and positioning

• Values-driven decision making

• Audience alignment and messaging

• Simplifying offers and priorities

• Building confidence in your long-term direction

This is not about doing more. It’s about knowing what matters.

• This cohort meets virtually on Mondays from 1-2pm

• A guided curriculum developed by The Thoughtful Brand Co.

• Independent work plus live small-group sessions for reflection and discussion

• Direct guidance from Ella, founder of The Thoughtful Brand Co.

• Practical exercises you can apply immediately

• A consistent cohort for accountability and depth

This is currently the only way to receive live, guided support from Ella alongside the Foundations curriculum.

By the end of the 12 weeks, you’ll have:

• A defined brand foundation you can articulate

• Clear decision filters for future growth

• Confidence in how you describe your work

• A simpler, more aligned direction for your business

Instead of guessing your next move, you’ll understand it.

The Thoughtful Brand Co. teaches people how to build small brands thoughtfully — with clarity, intention, and real-world application.

Their approach centers on helping founders make aligned decisions rather than chasing trends or noise.

• $100/month

• or $540 for six months

• Sunshine Community members receive 10% off enrollment

• Use code “SUNSHINE10”

Students sign up for The Foundations Course through The Thoughtful Brand Co. using the above code, to be automatically enrolled to the live cohort.

This cohort covers roughly half of The Foundations Course. You can continue paying monthly to continue the course after the conclusion of the course or opt for the 6 month from the start.

Is this different from the Foundations Course?

Yes. The standalone Foundations Course is self-paced.
The Foundations Brand Cohort includes live sessions, small-group discussion, and direct guidance from Ella throughout the 12 weeks.

Is this the only way to work with Ella live?

Yes. At this time, the cohort is the only way to receive live, guided support from Ella while working through the Foundations curriculum.

Do I need an established business to join?

No. You don’t need a large audience or polished brand. You simply need something you’re building — or serious intention to begin.

How much time should I expect to commit?

Plan for weekly live sessions plus time to complete reflection exercises. Most participants spend 2–4 hours per week engaging with the material and applying it.

What makes this different from other brand programs?

This program prioritizes clarity, alignment, and long-term decision making. It is not focused on rapid scaling, trends, or marketing hacks. The goal is to build a brand you understand — and trust.